KÄLLA — Work

KÄLLA is the consumer brand of Swedish Probiotics AB: probiotics, collagen, creatine and hormone-balance supplements, formulated on research and sold to Swedish households. In 2022 the brand needed a shop that could sell one bottle today and a subscription for the next twelve months.

What we built

The site and shop went live in 2022: catalogue, product pages built around the science behind each formula, a cart and checkout for the Swedish market, and subscriptions handled as recurring orders so that “prenumerera” is the default way to buy. Transactional and campaign messaging ran through the same customer record.

Underneath sat Purposely, the headless direct-sales back end we built for Swedish Probiotics together with Dan Jansen Consulting. It supports several direct-sales models out of the box, including a hybrid where an affiliate programme is the entry point into a full multi-level structure, so the same customer base can be sold to directly and through ambassadors.

Why it matters

KÄLLA was one of the first commercial systems on what became Morffeus. Subscriptions, recurring billing and the direct-sales compensation logic we shipped for it are the ancestors of Rota and the partner features on the platform today.

Direct-to-consumer shop for the Swedish market
Subscriptions as the default purchase
Purposely headless back end for direct-sales models
Built 2022, with Dan Jansen Consulting

Something like this, for your business?