About — Insby

InsbyAbout

In 2013 a small group of engineers in Belgrade started helping companies with a question that was always the same: “we have a stack, a team and a problem, what do we do?” The answer usually ended with “and then somebody has to build it”. Fairly quickly, that somebody was us.

We adopted Flutter when it was still version zero and published our first apps in 2019. We chose Elixir for the back end because we loved how it performs and how it is maintained, and we never had a reason to leave. Along the way we noticed that every project rebuilt the same six things, so we built them once, properly, and called the result Morffeus.

Today Morffeus runs seventy-nine businesses in eight countries, has a public price list and its own site. Insby is the team that builds it, hosts it and puts it to work for clients who want more than a package: a custom app, a specific workflow, a partner for years.

Inspired by you. Bold without regrets. We simply love it different. The three lines from our first website still describe the room.

Quiet years, compounding.

No pivots, no rebrands. A consultancy that grew a development arm, then a hosting practice, then a platform.

How the room decides.

Written down because clients asked. Applied because the alternative is worse.

The people on the call.

When you brief us, the people in the room are the people who will work on it, and the people who will still answer the phone five releases later.

Talk to the room.

A paragraph about what you are building is enough to start.

Start a project