InStore is the trade medium of the FMCG and retail industry in the region: magazines, portals, newsletters and events, in five countries and five language variants.
What we built
Five sites on Quest, one newsroom. Articles are written once and published to the markets they concern; the magazine archive, the event pages and the advertising positions are managed by the editorial team. Newsletters go out through Iris to audiences kept in Mosaic, and Spark runs the advertising placements the publisher sells.
Why it matters
Media is a publishing cadence and an audience. The platform is built around both, so the publisher runs the business rather than the infrastructure.
- Five market sites, one editorial back office
- Newsletters and audiences
- Sold advertising positions managed in-house
Something like this, for your business?
Tell us what you sell and who your customers are. We will tell you which modules it needs and what is custom.
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